[News]Min-gyu Appointed as the First Asian Ambassador.
5 Sep 2024
French natural skincare brand L’OCCITANE has appointed SEVENTEEN's Mingyu as its first Asian brand ambassador. This is the first time L’OCCITANE has chosen a global ambassador for the Asia region. The partnership aims to promote the Provence-inspired lifestyle of enjoying precious moments, reconnecting with nature, and spending quality time with loved ones.
Irene Goh, Managing Director of L’OCCITANE Asia-Pacific, noted that Mingyu’s lifestyle, which balances a busy career with caring for himself and those around him, aligns well with L’OCCITANE’s values. Mingyu's charisma and authenticity are seen as a perfect match for the brand’s image.
Following his appointment, Mingyu attended a L’OCCITANE event in Japan, expressing his honor and enthusiasm for working with a brand he admires. He is set to officially begin his role as L’OCCITANE’s Asian ambassador starting in May.
French natural skincare brand L’OCCITANE has appointed SEVENTEEN's Mingyu as its first Asian brand ambassador. This is the first time L’OCCITANE has chosen a global ambassador for the Asia region. The partnership aims to promote the Provence-inspired lifestyle of enjoying precious moments, reconnecting with nature, and spending quality time with loved ones.
Irene Goh, Managing Director of L’OCCITANE Asia-Pacific, noted that Mingyu’s lifestyle, which balances a busy career with caring for himself and those around him, aligns well with L’OCCITANE’s values. Mingyu's charisma and authenticity are seen as a perfect match for the brand’s image.
Following his appointment, Mingyu attended a L’OCCITANE event in Japan, expressing his honor and enthusiasm for working with a brand he admires. He is set to officially begin his role as L’OCCITANE’s Asian ambassador starting in May.